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Cadbury's Dairy Milk chocolate bars could be placed in resealable packaging in a drive to tackle obesity in the

Cadbury's Dairy Milk chocolate bars could be placed in resealable packaging in a drive to tackle obesity in the UK

* by Emma McKinney, Birmingham Mail
* Mar 30 2012

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CADBURY Dairy Milk bars could come in resealable packs in a bid to help combat Britain’s obesity epidemic.

The idea is being mooted by food and drink firms which have pledged to slash calories in products.

Kraft, which owns the Bournville chocolate giant, is one of 17 firms to sign up to the Government scheme.

Other ideas include reducing the calories in soft drinks made by Coca Cola by 30 per cent by 2014.

Mars also pledged to ensure its chocolate bars contained no more than 250 calories, while supermarket chain Asda committed to creating a new low calorie brand.

Marks & Spencer, Morrisons, Sainsbury’s, Waitrose, Kerry Foods, Nestle, PepsiCo, Premier Foods, Unilever, Beefeater (Whitbread) and contract caterer Compass also signed up.

Health Secretary Andrew Lansley said: “More than three quarters of the retail market have signed up to this, which is a great step in the right direction and will help millions of us eat and drink fewer calories.” Terry Jones, from the Food Manufacturers Federation, said companies were committed to making changes.

“This is fundamental – and very costly – reformulation activity to take calories out of products.

“Many of the products we buy today will have had huge amounts of the calories taken out of them by 2013 to 2014.”

But food companies came in for criticism from the Children’s Food Campaign.

Campaign spokesman Charlie Powell said: “The food industry wants to be part of the solution but refuses to admit it’s a big part of the problem.

“It’s to the Government’s disgrace that the food industry is helping to set government health policy.”

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Comment by Paul Murphy on March 30, 2012 at 8:58pm: But food companies came in for criticism from the Children’s Food Campaign.

Campaign spokesman Charlie Powell said: “The food industry wants to be part of the solution but refuses to admit it’s a big part of the problem.

“It’s to the Government’s disgrace that the food industry is helping to set government health policy.”